When people go to Google to search for something, they do so for a multitude of
reasons, from buying something to learning about a specific topic, finding hotel
reviews or discount coupons, meeting people… The list is endless.
On the other hand, when people go to YouTube, they only do so to either get
entertained or to learn something. Any video that does not fall squarely into either
one of these two categories is doomed to fail.
Now, let’s go back to my original video. Why did it fail? Well, it failed simply because
no one ever goes to YouTube to type “web hosting discount” in the search box.
People do so on Google, not on YouTube.
At this point, you may think: “Hey, wait a minute there, Nick! When I go to Google, I
get YouTube results in my search results and they always rank high! So, even if no
one ever found my “Get the Best Mortgage in Toronto” video on YouTube, people
would still find it when they search for “best mortgage Toronto” on Google!”
Short answer: nope. Google is quite good at finding out the user’s intent based on the
keywords or phrases she entered and will only return YouTube videos on the first page
of the SERPs if it thinks the user is looking specifically for video content or for
instructional/entertainment-type content.
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