In the past, many Internet marketers tried their luck at YouTube and failed miserably
– I know because I was one of them. The reason many IM enthusiasts fail at YouTube is
because they apply the same methods to the online video streaming platform than
they do to regular Google search results.
By doing so, they forget to take one crucial thing into consideration: the user’s intent.
Let me take an example. A couple of years ago, I started playing around with YouTube
and decided to start uploading my own videos. For my first upload, I settled on
promoting an affiliate offer from a Web hosting company. I wrote a script, hired a
couple of actors and even shot and edited the video using professional equipment. I
named the video “You won’t believe that amazing 90% discount at XXX Web Hosting!”
and waited for the visitors to flock to my new video and click on the affiliate link I
had pasted in the description box.
The results of that experiment? 528 views in 12 months and about $20 in affiliate
commissions for a video that had cost me at least ten times that to make.
And I am not alone here: many Internet marketers – even very successful ones – have
failed miserably when trying to promote offers on YouTube, causing them to dismiss
YouTube entirely with a casual “No one makes money on YouTube unless you’re a
YouTuber.”
As I mentioned earlier, the problem with my video was not its quality, but rather the
fact that I had not taken into consideration the average YouTube user’s intent.
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