Picking a Topic and Finding Relevant Quotes

Your first step when it comes to creating a quotes video is to find its topic, the “X” in
“Quotes About X”. Fortunately, doing so is not that hard as any topic is suitable for a
quotes video, as far as it somewhat resonates on an emotional level. For example,
“Quotes About Having a New Baby Girl” would make for an excellent quotes video,
while “Quotes About Choosing a Shower Curtain” would not.
Of course, your choice of topic may sometimes be influenced by other factors. If you
plan to reach a specific audience to your video – for example, if you plan on
promoting a specific affiliate offer – you may want to select a topic that is likely to
attract the people you’re looking for, for example by choosing “Quotes About Love
Over the Age of 60” to promote an offer for a senior citizen dating site.
Very broad topics are all probably saturated by now, so you may want to aim for
something slightly more specific. For example, while “Quotes About Depression” is
too broad, “Quotes About Teenage Depression” hits the sweet spot between being
specific enough to avoid getting buried under hundreds of similar videos and still
finding a sizeable audience.
There are several tools that can help you get ideas for new topics. First off, there is
of course YouTube itself. Look at other quotes videos and see how you could slightly
tweak their titles to create a new topic. Then there is the good old Google Keyword 
Tool, which can provide you with a bunch of fresh ideas. Finally – and this is my
favorite one – you can just sit down with a piece of paper and a pen and try to list any
issue, feeling or situation you or your loved ones have experienced in the past. Once
you are down listing them, discard the ones that are unsuitable for a quotes video and
use the remaining ideas to come up with topics.
Note: If you feel so inclined, religious quotes (quotes from religious books such as the
Bible or the Quran, or quotes from famous religious figures such as Abraham or
Buddha, for example) are also extremely video-worthy. While such videos may
attract a slightly less-targeted audience than regular videos, they can still provide
you with a sizeable amount of traffic.
Once you have found a suitable topic, go to BrainyQuote, QuoteGarden or even just
Google and use those sites’ search engines to look for quotes related to the topic you
selected.
Make a list in Notepad of 15-20 quotes.
Warning: Regular quotes – as in words spoken by someone famous – cannot be
copyrighted and are therefore free to use. While film quotes are somewhat of a gray
area in terms of copyright, song lyrics are copyrighted and cannot be reproduced
without permission. In other words, stay away from lyrics.

Youtube for beginner

What is needed...

Computer

Obviously, for this method, you need a computer. Because the steps outlined in the 
next chapter rely on Windows Movie Maker, a free program from Microsoft, your 
computer should ideally run under Windows 7, Windows 8 or 8.1, or Windows 10. If 
your computer is running under MacOS X, Linux or older versions of Windows, you will 
not be able to run Windows Movie Maker. There are, however, other free alternatives 
out there for your operating system.
You don’t need an extremely fast computer to follow this method. Any computer –
laptop or desktop – released within the last five or six years should be able to output 
the videos we’re going to create.

Software

As I mentioned earlier, for this method we are going to use Windows Movie Maker. In 
addition, you will need a graphics editor to create the images containing the quotes. 
While you can obviously create great pictures with a paid program such as Photoshop, 
you can achieve very similar results with a free program such as Paint.net (not to be 
confused with the dreadful Paint program built into Windows) or GIMP, which are both 
available under a wide variety of operating systems.

YouTube Account

Since you are going to upload videos to YouTube, you obviously need a YouTube 
account. Both brand new and aged accounts are perfectly suitable for this method. If 
you already have a YouTube account, you may want to create a new channel 
dedicated to your quotes videos. You can find more information about creating a 
YouTube channel over here: 
https://support.google.com/youtube/answer/1646861?hl=en

And… That’s It!


See? I wasn’t lying when I said you could create videos without spending a dime! ;)

How to Monetize the Videos

You can make money off quotes videos by using one of two distinct methods:
promoting affiliate offers or displaying video ads using AdSense, Google’s ad platform.

Promoting Affiliate Offers

As I mentioned in the previous section, creating quotes videos lets you attract a
highly-targeted audience.
Let’s consider, for example, a video titled “Quotes About Break-Ups.” Just by looking
at the title, I can safely guess that the audience for that particular video is going to
be mostly people who recently experienced a break-up and are looking to get over it.
In addition, because quotes videos are more popular among women than men, I know
that the audience is going to be overwhelmingly male.
In other words, I now have a captive audience of women who just broke up with their
boyfriends or fiancés. Wouldn’t that particular audience love to hear about a
downloadable guide on how to find the perfect man, or sign up for a free trial on a
cool dating site? Of course, they would love it!
For such a video, I would personally look at available offers on ClickBank or other
affiliate platforms and search for dating-related offers, especially offers targeting
women rather than men. I would then copy the affiliate link and place it in the
description box of the video, along with a few words enticing viewers to click on it.
Actually, this is exactly what I did a while back. The click-through rate to the affiliate
offer for that particular vid was over 15%, which is insane. All of that because of the
highly-targeted audience quotes videos attract.

Displaying Ads With AdSense

As an alternative to using affiliate offers, you can opt to display ads on your videos by
ticking the “Enable Monetization” check box when uploading a new video.
Please note that doing so is only possible in select countries and if you already have
an approved AdSense account. In Appendix A and Appendix B, located at the end of
this e-book, I outline how to circumvent the country limitation and how to get an
AdSense account approved fast by following a few simple steps.
Once you have enabled monetization on the video, Google will start displaying video
ads before your video or small banner ads at its bottom. You will be paid a
percentage of the ad revenue generated by those banners and video ads.

Choosing the Correct Monetization Method

Personally, I have had far better results using affiliate offers than I’ve had using
AdSense. The only downside to adding affiliate offers to videos is that finding the
right offer, signing up for it and pasting the link can be time-consuming if you’re
uploading several videos a day.
However, I personally find that the financial rewards far outweigh that little bit of
extra effort.
What I would strongly encourage you not to do, however, is to use both at the same
time. Because Google is good at what they do, they will usually present the same type
of offers in their ads than the ones you are pitching in the description box. Given the
fact that affiliate offers let you earn more money, the last thing you want is for
someone who was looking exactly for the type of offer you were promoting to click on
a Google ad instead.
My final advice: pick a method and tinker it until you achieve maximum commissions.

YouTube Videos Must Contain Quality Original Content

Over the years, many Internet marketers have come up with ways to try to “game” 
YouTube by uploading quickly-made videos created with Animoto or by re-uploading 
videos that have a “Creative Commons” tag. Some have even published WSOs 
promoting those same methods to unsuspecting Warriors.
The fact is, YouTube users should never be underestimated. They – very quickly –
upvote content that they enjoy or click the Dislike button on videos that are poorly-
made or videos that they have already seen on other channels. In short: you can’t 
“game” YouTube. Your only option if you want to make it big on YouTube is to give 
the site’s users what they want: original, quality content.
Unfortunately, creating original quality content is not easy. Sure, there are YouTubers 
out there who got famous and are now making millions thanks to their videos but, 
let’s face it, not everyone has the personality, looks or sense of humor required to 
make it big thanks to their personality alone.
Unless you have great on-screen presence and a ton of confidence to boot, your 
chances of making it big on YouTube while appearing on screen or doing voice-overs is 
close to nil.
Which brings me to my method.
By using the method I am about to outline, you will be able to create original, quality 
content that people actually want to watch on YouTube without having to appear on 

screen or in voice-overs.

Not Every Type of Content is Suitable for YouTube

When people go to Google to search for something, they do so for a multitude of
reasons, from buying something to learning about a specific topic, finding hotel
reviews or discount coupons, meeting people… The list is endless.
On the other hand, when people go to YouTube, they only do so to either get
entertained or to learn something. Any video that does not fall squarely into either
one of these two categories is doomed to fail.
Now, let’s go back to my original video. Why did it fail? Well, it failed simply because
no one ever goes to YouTube to type “web hosting discount” in the search box.
People do so on Google, not on YouTube.
At this point, you may think: “Hey, wait a minute there, Nick! When I go to Google, I
get YouTube results in my search results and they always rank high! So, even if no
one ever found my “Get the Best Mortgage in Toronto” video on YouTube, people
would still find it when they search for “best mortgage Toronto” on Google!”
Short answer: nope. Google is quite good at finding out the user’s intent based on the
keywords or phrases she entered and will only return YouTube videos on the first page
of the SERPs if it thinks the user is looking specifically for video content or for
instructional/entertainment-type content.

YouTube Marketing Is Different From Traditional Search Engine Marketing

In the past, many Internet marketers tried their luck at YouTube and failed miserably 

– I know because I was one of them. The reason many IM enthusiasts fail at YouTube is 

because they apply the same methods to the online video streaming platform than 

they do to regular Google search results.

By doing so, they forget to take one crucial thing into consideration: the user’s intent.

Let me take an example. A couple of years ago, I started playing around with YouTube 

and decided to start uploading my own videos. For my first upload, I settled on 

promoting an affiliate offer from a Web hosting company. I wrote a script, hired a 

couple of actors and even shot and edited the video using professional equipment. I 

named the video “You won’t believe that amazing 90% discount at XXX Web Hosting!” 

and waited for the visitors to flock to my new video and click on the affiliate link I 

had pasted in the description box.

The results of that experiment? 528 views in 12 months and about $20 in affiliate 

commissions for a video that had cost me at least ten times that to make.

And I am not alone here: many Internet marketers – even very successful ones – have 

failed miserably when trying to promote offers on YouTube, causing them to dismiss 

YouTube entirely with a casual “No one makes money on YouTube unless you’re a 

YouTuber.”

As I mentioned earlier, the problem with my video was not its quality, but rather the 

fact that I had not taken into consideration the average YouTube user’s intent.